Jan 23, 2009

Obama + technology + new age Rules : Politics

I was reviewing the Obama stimulus package, after reading an excellent article of businessweek and a friend (Andres Murcia, CEO of CuazArt-Studios) ask me in Google Chat: “ Obama + technology + new age Rules ???”

So, I immediately think in how president Obama has already change the way to do politics and how he is going to start the revolution in Innovation, not only in America, but as inspiration to the entire world.

When Obama began his campaign he used the internet as his pillar for communicate to all the people, with www.barackobama.com, the people can organize events, can know the updates of Obama addresses in all the country, can watch online all his participations during campaign and can see the videos connected with YouTube; Obama supporters also can create a page mybarackobama.com , so they can communicate effectively with the strategist of the campaign and can manage their preferred info and organize actions for contact undecided voters. The page was a success in fundraising, even one day they organize, 1 million in 1 hour, and they do effectively.

When Obama was elected president, they create a new site call www.change.gov , so the people know the plans in deep and participate actively, by entering their stories, by presenting proposals to Obama advisors, by participating with Obama cabinet and giving their opinions in relevant topics as healthcare or minorities (they use Google technology for this issue); this site also have the Obama weekly speeches; One month before Obama took office they created “The Citizens Briefbook” , an online tool for the people to ask direct questions to Obama (with online voting by the same users) and the best will remitted to Obama in person (they used salesforce.com technology for this issue).

By other side, Obama is well known for his personal usage of his Blackberry (a true fan of the device and lover of technology), Research in Motion said if Obama was paid for his promotion he could get a 50 million dollar advertising contract. After a lot of debate about security issues on blackberry for president, National Security Agency (NSA) has allowed Obama to continue use his Blackberry only for personal matters, and instead of that he has to use the Sectera Edge, considered the safest phone in the world.

Right now, the official info of Obama government can be find in www.whitehouse.gov , we should review what new features they are going to implement to continue the communication with the people.

In our next article we will discuss the appearance of the Chief Technology Officer for Obama administration and how the Stimulus package will maintain the innovation and increase the gap with other countries.

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